In last article we saw growth of google over various phases. This article lists down some important acquisitions in the history of Google.
Google Acquisitions
dMarc Broadcasting:
Google took over this radio advertising company way back in 2006. The deal was worth $102 million. To promote dMarc to larger audience base, Google merged it with AdWords platform making history.
You Tube:
Google acquired YouTube for a staggering price of $1.65 billion in October 2006; one of the highest acquisitions in corporate history then. YouTube, the consumer video/media company for people to watch and share standard videos persists to function as a Google subsidiary and currently it has become the exclusive hub for video lovers.
Double Click:
After acquiring Doubleclick, Google thwarts Microsoft in online search as it obtains a promising entry into the business of display advertising. Google purchased DoubleClick for $3.1 billion in April 2007. Doubleclick fundamentally administers ad service and support to AdSense.
Postini:
Postini was acquired by Google in July 2007 and it cost $625 million. Postini is a web security and web archiving service provider that also provides e-mail service.
Admeld:
This acquisition deal costed $400 million to Google. Admeld was later merged with Invite Media platform and Double Click platform. Admeld is better known in the publishing sector as an advertising optimization platform.
Slide.com:
It is a web2.0 company that was formed to develop software for photo sharing on social networking sites such as Flickr and Facebook. It is known as a third-party developer of applications for Facebook. Google took over this company in the month of August 2010 by shelling out $182 million.
AdMob:
Google purchased mobile ad company AdMob for $750 million on November 2009. AdMob has been particularly popular on the iPhone but with this acquisition Google’s mobile advertising solutions got a amazing boost.
ITA Software:
ITA Software is travel industry software was bought by Google for $700 million in July 2010. Google’s travel and flight search got the raise it was looking for only after acquiring ITA Software.
On2 Technologies:
This $133 million worth deal took place way back in 2009 when Google wanted to promote its WebM video format to premium quality. On2 Technologies based in the US is a video codec technology designing company.
Motorola mobility:
Google history created again when news of Google venturing into the contemplative phones business sent thunders in the technology world. It acquired Motorola mobility at a large price of $12.5 billion on August 15, 2011. With this milestone Google can additionally raise the android market which is making a buzz across world. However it maintains that Android will still be an open sourced platform.
Conclusion:
Google history says Google is passionate for expansion, so Google is increasingly breaking grounds and launching latest products. There has been a continuous boost in Google’s earnings. The growth of number of internet users have boosted revenues further. Google is focusing on forming new partnerships. They have already completed acquisitions of new companies. Google’s mission is to organize the world’s information and make it universally accessible and useful. They have stuck to it from the early history of Google and hope to do so in future.
